Rock Your Content is a step-by-step course for creating consistent content that works on any platform, speaks to the heart of your ideal customer, and frees up your time so you can be present in your life.
Before I tell you about this game-changing program, can we talk about who it's really for?
You know that content creation is important for your business, but you're not sure of what to say, where to say it, and how to get it all done. You're tired of posting regularly only to get sidelined when life happens and then needing to start all over again. You're ready to let go of the demands of social media and put down your phone so you can be in your life.
a brick-and-mortar business owner who knows having an active online presence can drive sales and exposure, but is too overwhelmed to post regularly (or even knows where to start!).
an online educator or influencer, who has big plans, but feels stuck on the hamster wheel of content creation and is ready to automate the process and reclaim their time.
an online business owner, who posts regularly, but isn't sure of what to say, how to say it, or if it even matters.
a busy mom who feels like there aren't enough hours in the day and is ready to end the push and pull between her phone and her kids.
"My flight was cancelled and I wasn’t originally supposed to get to attend your talk, but let me tell you, you helped turn a shitty morning around. I am so glad I got to be here for your talk."
"I so loved your presentation and it was the highlight of my conference experience. I seriously got so much
value from what you presented."
"I so loved your presentation and it was the highlight of my conference experience. I seriously got so much value from what you presented."
You know the ones who are obsessed with what you're selling and waiting, credit card in hand? They're out there, pinkie swear.
To get started, you'll take a deep dive into several successful brands so you can start to understand what makes a brand obsession-worthy. We break it all down in an easy-to-understand format that will set you up for success when you apply the same principles to your brand.
Then you'll walk through a step-by-step process to create your own "umbrella sentence." This sentence is gold, and can help you determine if your content is on brand (customers feel heard!) or off the mark (crickets).
By the end of this module, you'll know exactly who you are speaking to and how to speak to them.
Create an "umbrella sentence" to apply to your marketing to determine if it's on brand and serves your ideal customer
Develop a deep understanding of what makes a brand obsessive-worthy so you can start applying the same principles to your business
Discover the biggest problem your ideal customers are facing and how you can best solve it with your product or service
Determine how you'll speak to your customers in a way that is authentic to your brand and sets you apart from your competitors
Imagine you’re at a cocktail party and you decide you have to talk to everyone there. All night you hustle from group to group, skimming the surface, and never going too deep because you’ve got to hit everyone.
That’s kind of what it’s like when you feel like you have to show up on every social network.
Instead wouldn’t it be better to have a few meaningful convos that lead to lunch the next day and dinner next week?
That is what this module will teach you.
In Module 2, you’ll find your online sweet spots - places where your ideal customer is hanging out and you can show up easily and consistently.
By the end of this module, you'll know exactly where you're posting, what posting style you're using, and how often.
Learn the places you absolutely need to be showing up and where you can let go of
Get clear on the different styles of content creation, including the pros and cons of each type
Commit to a style of content creation that best fits your talents and business type and the best networks to support it
Figure out exactly where your customers are hanging out so you can meet them there
How many days have you stared at the blank screen wondering what to post? Maybe my lunch? Maybe my kids? Does all of this EVEN MATTER?
No more, my friend!
In Module 3, you'll learn the six key types of content with plenty of examples to make it all stick. You'll determine which of the six you'll double-down on and which you'll skip, and put it all into practice in an epic content brainstorming session.
By the end of this module, you'll understand the six different types of content, will have committed to your top 2-3, and will have a list in hand of post ideas.
Learn why content is less like a catalog and more like a newspaper (remember those? 😂)
Discover the two most important types of content and why almost every brand is one or the other
Get a handle on the other four major types of content and how they might work for your brand
Map out which categories you'll commit to and start generating ideas for each type of content
This is where the rubber meets the road and you get to put all the goodies together.
Now, this isn't any content calendar. This is a living, breathing document that when used correctly can free up your life and time. It will work with social networks not yet dreamed up, can help you determine what to post during consuming current events, and keep you connected to your brand's greater mission.
Wow. That's a lot for a Google Sheet. 😂
You'll learn to use our Year Overview model, which lets you to reuse your content year over year. You’ll leave with a plan in hand that you can start implementing immediately. And you’ll have tools that allow you to create content easily, never run out of ideas, and speak directly to your customer’s heart.
By the end of this module, you'll have a completed content calendar for at least one month that you can reuse year over year, plus you'll have an easy roadmap for building content going forward.
Get your hands on an easy-to-fill out editorial calendar that is literally plug-and-play and can be reused each year
Complete a year overview that includes your business' key events, plus our secret category that will get to the heart of your customer
Learn our Anchor Post method where you create posts once and reuse them in multiple places
Map out a month's worth of content with an easy guide for creating content moving forward
You've got your content calendar in hand and a new lease on life (no more content overwhelm!), and now it's time to put it out into the world.
This is the last place we want you to get stuck, so we've put together everything we could think of to make the process easy and pain-free. You'll learn how to batch your content so you can get ahead, the best tools for creating and automating, and we'll even dive headlong into the fears that might stop you and how to overcome them.
By the end of this module, you'll know the best practices and tools for creating consistent content (and putting it out in the world) and you'll be ready to unleash your content on the world!
Master hands-on tips and tools for easily getting your content creation done and out into the world
Discover the best tools for automating the process (and what you should and shouldn't put on auto-pilot!)
Uncover what might undermine your success and ways to power through like a champ who gets it done!
AND THERE ARE BONUSES!! 💃🏽💃🏽💃🏽
You didn't think we'd skip adding more juicy, helpful tools, did you?
What You'll Get:
Once a day Q + A Zoom sessions during our 5 Working Days to make sure you never get stuck or overwhelmed.
Answers to your burning questions and specific issues. We'll take a look at actual student content to see what is working and where it can be improved.
You are not alone! Keep the momentum going with our Q + A sessions, designed to keep you moving and on point.
So, I've created the ultimate BLANK PAGE BUSTER!
Fill in the blanks to easily generate blog posts, emails, scripts, even social posts.
Use our template to get it done.
Write copy that is on brand, speaks to your peeps, and keeps them wanting more.
And did I mention it's a fill-in-the-blank template?
Looking at an empty page, when you know you need to write, can be overwhelming, demoralizing and turn the best of us into a procrastination machine.
I truly believe Rock Your Content is the best, most comprehensive tool for figuring out who your audience is, what to say to them, and delivering it consistently over time.
And I know I sound like a used car salesman, but it is seriously so good and I'm dying to have you try it because I KNOW IT WORKS!
Really dig into the material and get your editorial calendar up and running. If you don't feel a significant shift in the way you feel about your content strategy, then I insist you get your money back. 100% of it.
It's simple: Join the class and try it for yourself. If you are still drowning in content, send me an email. Show me your completed exercises and editorial calendar and I'll refund your money.
This guarantee is for 14 days, which means you can complete the entire course and make sure it's right for you. Boo-yah.
I've been a content creator for over 10 years, but never a consistent one.
I'd get all excited and post for a couple of weeks (or even months) and then lose steam when life got in the way or I wasn't sure what to post.
Time would creep on and I'd feel guilty until finally I couldn't handle it anymore and I'd post, only to repeat the process over again.
Taking the time to really figure out who I'm talking to and my over-arching purpose has given me the confidence to stay the course, while using an editorial calendar has allowed me to get ahead and plan for life's bumps.
If you're a small business owner, a coach, a service professional, or even a content creator, you owe it to yourself to get off the content hamster wheel and try my class, risk-free for 14 days.
Everything I do is with an eye on helping women create more connection, purpose and joy in their lives. This class is a small step in that direction - a chance to connect meaningfully with your customers and to put your purpose fully into the world, all while giving yourself the space to create joy.
Who knew a content calendar could do all that?!?
Hope to see you inside!
I can't wait to connect with you and help make content creation easy and fun!