MODULE 1

You know the ones who are obsessed with what you're selling and waiting, credit card in hand? They're out there, pinkie swear.

To get started, you'll take a deep dive into several successful brands so you can start to understand what makes a brand obsession-worthy. We break it all down in an easy-to-understand format that will set you up for success when you apply the same principles to your brand.

Then you'll walk through a step-by-step process to create your own "umbrella sentence." This sentence is gold, and can help you determine if your content is on brand (customers feel heard!) or off the mark (crickets). 

By the end of this module, you'll know exactly who you are speaking to and how to speak to them.

Highlights:

Create an "umbrella sentence" to apply to your marketing to determine if it's on brand and serves your ideal customer

Develop a deep understanding of what makes a brand obsessive-worthy so you can start applying the same principles to your business

Discover the biggest problem your ideal customers are facing and how you can best solve it with your product or service

Determine how you'll speak to your customers in a way that is authentic to your brand and sets you apart from your competitors

Who are your peeps?

What's included:

MODULE 2

Imagine you’re at a cocktail party and you decide you have to talk to everyone there. All night you hustle from group to group, skimming the surface, and never going too deep because you’ve got to hit everyone.

That’s kind of what it’s like when you feel like you have to show up on every social network.

Instead wouldn’t it be better to have a few meaningful convos that lead to lunch the next day and dinner next week?

That is what this module will teach you. 

In Module 2, you’ll find your online sweet spots - places where your ideal customer is hanging out and you can show up easily and consistently. 

By the end of this module, you'll know exactly where you're posting, what posting style you're using, and how often.

Highlights:

Learn the places you absolutely need to be showing up and where you can let go of

Get clear on the different styles of content creation, including the pros and cons of each type

Commit to a style of content creation that best fits your talents and business type and the best networks to support it

Figure out exactly where your customers are hanging out so you can meet them there

WHERE ARE YOUR PEEPS?

MODULE 3

How many days have you stared at the blank screen wondering what to post? Maybe my lunch? Maybe my kids? Does all of this EVEN MATTER?

No more, my friend!

In Module 3, you'll learn the six key types of content with plenty of examples to make it all stick. You'll determine which of the six you'll double-down on and which you'll skip, and put it all into practice in an epic content brainstorming session.

By the end of this module, you'll understand the six different types of content, will have committed to your top 2-3, and will have a list in hand of post ideas. 

Highlights:

Learn why content is less like a catalog and more like a newspaper (remember those? 😂) 

Discover the two most important types of content and why almost every brand is one or the other

Get a handle on the other four major types of content and how they might work for your brand

Map out which categories you'll commit to and start generating ideas for each type of content

WHAT do you say to your peeps?

MODULE 4

This is where the rubber meets the road and you get to put all the goodies together. 

Now, this isn't any content calendar. This is a living, breathing document that when used correctly can free up your life and time. It will work with social networks not yet dreamed up, can help you determine what to post during consuming current events, and keep you connected to your brand's greater mission. 

Wow. That's a lot for a Google Sheet. 😂

You'll learn to use our Year Overview model, which lets you to reuse your content year over year. You’ll leave with a plan in hand that you can start implementing immediately. And you’ll have tools that allow you to create content easily, never run out of ideas, and speak directly to your customer’s heart. 

By the end of this module, you'll have a completed content calendar for at least one month that you can reuse year over year, plus you'll have an easy roadmap for building content going forward. 

Highlights:

Get your hands on an easy-to-fill out editorial calendar that is literally plug-and-play and can be reused each year

Complete a year overview that includes your business' key events, plus our secret category that will get to the heart of your customer

Learn our Anchor Post method where you create posts once and reuse them in multiple places

Map out a month's worth of content with an easy guide for creating content moving forward

LET THE MAGIC BEGIN

MODULE 5

You've got your content calendar in hand and a new lease on life (no more content overwhelm!), and now it's time to put it out into the world.

This is the last place we want you to get stuck, so we've put together everything we could think of to make the process easy and pain-free. You'll learn how to batch your content so you can get ahead, the best tools for creating and automating, and we'll even dive headlong into the fears that might stop you and how to overcome them.

By the end of this module, you'll know the best practices and tools for creating consistent content (and putting it out in the world) and you'll be ready to unleash your content on the world! 

Highlights:

Master hands-on tips and tools for easily getting your content creation done and out into the world

Discover the best tools for automating the process (and what you should and shouldn't put on auto-pilot!)

Uncover what might undermine your success and ways to power through like a champ who gets it done! 

Get 'er done